How to Improve Your Blog Domain Ranking in 2022

If you're wondering how to improve your blog domain ranking in 2022, read this. There are four major factors that you should consider. Firstly, you need to make sure that your pages load fast. Slow pages are likely to result in a 90% bounce rate, which could mean a Google penalty. Use Google PageSpeed Insights to monitor your page speed. Cheap hosting may also lead to issues with page speed, so it's a good idea to switch to performance-optimized hosting. Your web design also plays an important role in SEO, as it can help keep viewers reading and increase your traffic.

Controversial topics increase domain authority

Google recommends building trust with your customers by using the Expertise, Authority, and Trustworthiness content concept. Controversial topics are great for this purpose. Creating useful content is another way to increase your Domain Authority score. To create great content, you need to conduct keyword research on the topics of your target market searches. Moreover, you should promote your content so that it receives as many views as possible.

While Google isn't completely clear on how domain authority affects rankings, different studies show a strong correlation between the two. For example, a study by Ahrefs showed that the higher a domain's domain authority, the more keywords that website ranks for. In addition, Google's John Mueller recently clarified the long-running debate by admitting that their algorithm uses a metric similar to MOZ's DA. Google does not solely use links as a factor in determining the domain authority score but also considers other factors such as a site's content.

Linking back to pillar pages improves user experience

A recent change in Google's search algorithms enables search engines to understand intent better. Topic clusters improve the relevance, context, and flow of PageRank. The combination of pillar pages and cluster pages increases signals of expertise, authority, and trust. They link to related subtopics and back to pillar pages. By creating cluster pages, you can cover broad topics and link back to other cluster pages.

When linking back to pillar pages, you're improving the user experience. Users are more likely to read your content when they can easily find it by following hyperlinks to related pages. Likewise, pillar pages are easier to read and share. In addition, search engine crawlers scan them better, so they're more likely to rank your blog higher. So, if you're looking for a way to improve your blog domain ranking in 2022, consider linking back to pillar pages.

You'll also want to create a pillar page addressing questions that prospective customers have. The subtopics should address their needs. The subtopics can be presented in the form of blog posts, infographics, videos, podcasts, books, and more. To make your pillar pages stand out, focus on providing value. Make your pillar pages easy to navigate and include as many relevant links as possible.

As you can see, SEO pillar pages can affect user experience. While these pages are beneficial to Google's search algorithm, they should not be the primary focus of your website. Instead, they should serve as resources to your readers. When these pages have useful information, visitors are more likely to click on them and share them with others. If your blog's pillar pages don't provide valuable information, visitors will look elsewhere.

Creating readable content

Creating readable content is essential if you want to increase your blog domain ranking. Content written for the average person is more likely to perform better on all fronts. While experts may know more about a certain topic, the majority of your audience is average people who might not be as familiar with SEO as you are. Hence, it is imperative that you write content that is geared towards these people.

Building pillar pages

You might have heard of pillar pages and wondered how they benefit SEO. Essentially, pillar pages are a series of links that connect your blog's content to the content on a pillar page. The pillar page can answer a frequently asked question or provide a guide to a particular topic. Google likes this structure because it shows you're a topical authority. Featured snippets are great for search engine optimization because they display your topical authority and help users find the information they are looking for.

When building pillar pages, choose topics that are not too broad or too narrow. For example, you could create a pillar page about Instagram Ads, but make sure you don't go too broad with this one. For ideas, use tools like Ubersuggest to generate ideas for pillar pages. Then, build on that topic with more in-depth blog posts. Building pillar pages will help you increase your blog's domain ranking in 2022!

Unlike individual pages, pillar pages help Google understand what the page is about. Moreover, comprehensive pillar pages cover the topic in sufficient detail to answer high-level search queries. Google's algorithm will reward authoritative content with higher rankings. As a result, comprehensive pillar pages are one of the most effective ways to create content and target specific audiences. There is no absolute division between categories and topics, but these are general guidelines.

When you build pillar pages, remember to link to them from within the body of your blog. This way, readers can easily navigate your blog and find the information they're looking for. This way, your blog traffic will increase. When building pillar pages, you should create several pillar articles that link to other parts of your website. Ultimately, the more pillar articles you have, the better.

Using Facebook groups

Among all the social media networks, Facebook stands out for having the most number of SEO-related groups. The platform has more than two billion members and hundreds of groups that are dedicated to digital marketing and SEO. However, it is important to find the right group. Many of the groups on Facebook are inactive and have only a few members, while others have a very active community and offer valuable insights on relevant topics. In addition, members and founders of the groups should take a proactive approach in helping the group members and are ensuring that their posts are helpful to others.

While there are many SEO groups on Facebook, some don't explicitly list their focus. However, you can determine their focus by looking at their shared content and members' social profiles. Typically, SEO groups discuss everything related to digital marketing and SEO. Some groups will have recurring topics and varying themes. You should look for a group that has the same focus as yours. If you are new to the field, it can be useful to consider a broad group that will provide a diverse set of SEO information.